Communication

Today Warner Bros. Discovery announced the production of a new documentary addressing sustainable forest management in Brazil, highlighting innovative practices and direct impacts on the environment and people's lives. The documentary, a partnership between WBD, producer Casa Redonda, and the Brazilian Tree Industry (Ibá), seeks to deepen discussions around climate change, an increasingly urgent and relevant topic on the global scene.

WBD will be responsible for distribution, using its robust media and entertainment ecosystem that ranges from linear to digital channels. The documentary (which does not yet have a title) will be shown on Max, the group's streaming platform, and the Discovery Channel; a release date has not yet been set.

Along with Ibá, 15 other brands from forest-based industry support the project: BO Paper, Bracell, CMPC, Eldorado, Ibema, Irani, Klabin, Norflor, Papirus, RMS, Suzano, TTG, Unilin, Veracel and Smurfit Westrock. As global debate about the climate crisis expands, this documentary will offer a new and thought-provoking perspective, addressing the topic in advance of the COP30 conference which will be held in Brazil in 2025, in Belém, Pará.

The documentary is a coproduction with Casa Redonda, directed by Eduardo Rajabally and with research and script by Kenya Zanatta.

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ABOUT WARNER BROS. DISCOVERY   

Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world's most differentiated and complete portfolio of content and brands across television, films, and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, Max, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Motion Picture Group, Warner Bros. Television Group, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, click here.  

ABOUT IBÁ

The Brazilian Tree Industry (Ibá) is the association responsible for institutional representation of the sector that plants trees in Brazil for industrial purposes and for restoration; it represents companies and governmental forest entities. The industry is a global player in the large-scale bioeconomy, offering solutions for a world that needs to decarbonize through ecosystem services and recyclable, biodegradable products from renewable sources that offer post-use benefits while also removing carbon.

With innovation and an eye to the future, it is a global supplier of bioproducts, foodstuffs, and renewable energy. Planted trees have made Brazil a global reference in the production of pulp and paper, as well as raw materials for laminates and charcoal used in steel manufacturing. Planted trees are also the source of non-timber products including viscose for the textile industry, honey, disinfectants, flavorings, thickeners, solvents, varnishes, glues, synthetic rubber, printing inks, fabrics, waxes and grease, printing paper, sanitary papers, diapers, packaging, furniture, pellets, and packing crates.

ABOUT CASA REDONDA

Casa Redonda is a Brazilian cultural producer that works internationally in the areas of film and TV, visual arts, cultural consulting, and creative platforms. The company was founded in 2004 and creates, plans, and produces audiovisual and exhibition content and uses platforms to develop the Brazilian cultural sector through bidding processes, investment funds, seminars, laboratories, and residencies to discover new talents and foster new knowledge, business, and exchanges. It is responsible for producing the documentaries Além – Marina Abramovic e o Brasil, CRAVOS, Pessoas – Contar para Viver, Moto Contínuo, and Meu Querido Supermercado. For more information, visit www.casaredonda.com.br.

Communications | Warner Bros. Discovery   

Maria Inez Aranha  maria.aranha@wbd.com   

PR Agency | Weber Shandwick   

wbd-corp@webershandwick.com