About us

Our goal is to add value to products that come from plantations of pine, eucalyptus, and other species planted for industrial purposes

The Brazilian Tree Industry (Ibá) is the association responsible for institutionally representing the planted tree production chain, from the fields to the factory, with its main stakeholders.

In order to add value to products derived from plantations of pine, eucalyptus, and other species planted for industrial purposes, Ibá works to defend of the interests of the sector with authorities and government agencies, entities from the planted tree production chain, and significant sectors of the economy, environmental organizations, universities, schools, consumers and the press – in Brazil and internationally.

Ibá was created in April 2014, and represents 48 companies and 9 state entities for products originating from planted trees, most notably wood panels, laminate flooring, pulp, paper, energy forests, and biomass, as well as independent producers of planted trees and financial investors.

The agency is headquartered in Brasília (DF) and has an office in São Paulo; Ibá unites the companies that were part of the Brazilian Association of Wood Panel Producers (ABIPA), the Brazilian Association of High-Resistance Laminate Flooring Producers (ABIPLAR), the Brazilian Association of Planted Forest Producers (ABRAF), and the Brazilian Pulp and Paper Association (BRECELPA).

Ibá’s mission is linked to our firm belief that planted forests are the future of raw materials that are renewable, recyclable, and friendly to the environment, biodiversity, and human life.

Mission

Ibá strives to make the sector more competitive, bringing member companies into line with the highest standards of science, technology, and environmental responsibility throughout the entire forest production chain, in the search for innovative solutions for the Brazilian and global markets.

Vision

Planted trees are the future of raw materials that are renewable, recyclable, and friendly to the environment, biodiversity, and human life. The planted tree industry is the industry of the future.

Values

Competitiveness, sustainability, innovation, and responsibility are the ethical values and principles that guide Ibá’s daily activities.

All organizations are born out of their founding concepts

Ibá is founded on the value of competitiveness within a new economic sector and a new industry: the planted tree industry. Ibá believes in the perennial nature of social and environmental resources, which are also vital inputs for a long-lived business and its success. Ibá takes responsible care of these inputs, nature, and people through corporate intelligence and legitimate interest in business. Ibá invests in innovation to reap the fruit of cutting-edge science and technology, bringing the future to us today and keeping it perpetual. The planted tree industry is the industry of the future, and that is what Ibá stands for.

All names are inspired by fruitfulness

Ibá is a loose and heartfelt reinterpretation of ybá, a term from the indigenous Brazilian Tupi-Guarani language. In the past, these indigenous languages were not written, only spoken, and as the seventeenth-century Portuguese Jesuit Antonio Vieira wrote, “the Jesuit missionaries reduced the sounds they heard straight from the barbarians’ mouths to [European] letters.” As a result, the spelling of this term may vary.

To the native people and to us, ibá means fruit. This involves the economic dimension of fruit and the wide array of wealth that comes from trees: wood, wood panels, laminate flooring, pulp, paper, biomass for energy production, charcoal, microfibers, non-fossil raw material, nanopolymers, and so many more. It also implies the social fruits: keeping people in the country, training for production, generating jobs and income, raising up future generations with new perspectives and greater quality of life, and promoting human and social development. Finally, there are the fruits in the environmental dimension: remediating degraded areas, carbon sequestering, generating water through reforesting, preserving native forests, and strengthening biodiversity.

Every logo expresses a meaning

The four phases of the moon symbolize respect for nature and its time, its cycles, its ancient secrets that today we are using biotechnology to understand. The four phases of the moon also represent abundant and renewable resources managed responsibly. This is because when nature is respected and preserved, it renews itself and is eternal. The fourth and last sphere in the logo represents the future that will be filled in by all of us; the future lies in caring and investing to guarantee new fruits forever.