Press and News

Ahlstrom's Cristal™ transparent paper transforms Maped’s eraser packaging to a more sustainable alternative

Ahlstrom’s Cristal™ base papers are an optimum solution for transparent packaging. By partnering with adapa and Maped, the three companies have developed fiber-based window packaging for a popular school supply – erasers.   
'This collaboration between Ahlstrom, adapa, and Maped is an example of our shared dedication to sustainability and responsible business practices,' said Guillaume Lavoue, Product Manager for Ahlstrom. “By offering a transparent paper alternative, we are empowering companies and consumers to find fiber-based alternatives for traditional plastic or film substrates without sacrificing functionality or aesthetics.'  
Cristal™ is manufactured from natural cellulose fibers, yet this innovative transparent paper offers the same level of functionality and durability as traditional plastic packaging. By using renewable and biodegradable materials, Cristal™ provides an eco-friendly alternative without compromising on quality. 
“The entire process, from paper production to conversion, is 100% made in France,” explained Chloé Romanet, Product Manager for Maped. “When working with regional suppliers who offer sustainable practices, our overall product footprint is reduced through this collaborative value chain.”  
“At adapa, we rethink packaging in close cooperation with our customers in order to implement more sustainable alternatives,” said Franck Caresmel, Head of Sales Unit Fresh Food France for adapa. “In the case of Maped we were able to fulfill their requirement for a transparent paper-based packaging, while at the same time moving from a classic blister pack to a flowpack. As a result, we found a fiber-based solution with Ahlstrom’s CristalTM printed and laminated against a thin BOPP layer locally in France – which at the same time allowed us to reduce the amount of material used.” 
“Collaboration and an open innovation mindset are critical to our ‘from Plastic to Purpose’ strategy and our mission to ‘Purify and Protect, with Every Fiber, for a Sustainable World.’ We find success is achieved through active and open partners like Maped and adapa who enable innovation across the entire supply chain,” Guillaume Lavoue further commented.