Ibá | José Penido Highlights Sector Innovations in New Roots: Future Choices

To conclude the second wave of videos featuring sector personalities for the documentary New Roots: Future Choices, José Penido, founder and member of the Advisory Board at Ibá, with over 15 years of experience in the sector, shares his enthusiasm for the unique characteristics of this market.

The executive highlights the film as a unique opportunity for everyone to deeply understand this segment, which is so important for Brazil. Furthermore, he emphasizes the wide range of sustainable solutions derived from cultivated trees that are part of our daily lives, ranging from buildings, books, tissue paper, towels, and cosmetics to innovations in food.

The film is an initiative by Ibá, produced by Warner Bros. Discovery and Casa Redonda. Watch it on HBO Max. 🎬🌳