Ibá | Luciana Souto highlights the passion behind planted forests

Luciana Souto, Director of Communications, Branding, and Sustainability at Smurfit Westrock Brazil, shares in her testimonial for the documentary “New roots – future choices” how the tree plantation sector brings together science, technology, and sustainable management to transform renewable resources into everyday solutions.

The executive points out that the film connects the audience with the reality of the industry, showing that behind the production chain lies extensive technology and professionals passionate about building a legacy for a better planet.

The film is an initiative by Ibá, produced by Warner Bros. Discovery and Casa Redonda. Watch it on HBO Max. 🎬🌳